The business world has changed a lot in the last year, but one thing remains true today: video marketing is a must. Regardless of the size of your business, video marketing can help your business thrive despite these challenging times. Skeptical? Read on for 10 reasons why you need video marketing in 2021.
The role of video in the modern business landscape is more evident now than ever. It's no longer an option, it's an optionNecessity essential for growth.More and more companies recognize its power and take full advantage of it. From 2020 approx86% of brands use video marketing. This has increased by 41% since 2016.
If you're wondering if video is a marketing tool you should be using in 2021, you've come to the right place. We'll explore all the reasons why you should use it this year. We'll also show you how to use video effectively.
Let's get into that.
#1 Video is still the most engaging type of content
Staying one step ahead of the competition in a highly saturated market is not easy. Even with paid ads on various social media platforms, businesses of all sizes often struggle to stand out. Sure, platforms can have their ads appear in their target customers' newsfeeds. However,They cannot guarantee that users will see or pay attention to their ads.
ThatThe highly interesting nature of the videos can change that.Video ads are a great way to grab the attention of potential customers. You can make them stop scrolling for a brief moment.
Facebook is the most popular social media platform in the world. As of January 2021 it has2.8 billion active users. You spend about 1.3 seconds per post. Our brain simply navigates through the static images we find online. use of video,They can hold a person's attention about five times longer.
Take this video for example. It uses fun and eye-catching animations along with eye-catching and easy-to-read subtitles.
A video like this will keep your viewers hooked to the end.
While Pinterest doesn't have the reach of Facebook, it's still a very important platform, especially for creative professionals. While it used to be dominated by static content, it now allows for short video clips. The platform saw240% increase in video pins in 2020.When you're on Pinterest, you can also use Video Pins to grab attention and inspire action.
Apart from social networks,You can use videos to rank high in search engines, especially Google. If your video content performs well, it will be more visible in search results. Simply put, your view count, positive comments, and other factors can help you gain more visibility online.
#2 Video reduces ad spend without sacrificing results
Videos can help you reduce your advertising costs. isone of the most cost-effective ways to promote your brand.By issuing afew cents per callyou can capture the interest of a broad but very specific online audience.
YouTube may not have as many active users as Facebook, but it's still the platform of choice for video marketers. Havenew advertising opportunities worth considering, especially if you have an e-commerce business.
Now allows advertisersPlace interactive ads.Under a video ad, consumers can see a list of products and their respective prices. You can scroll through the list and buy the items you want with just a few clicks.
Watch this video to learn how to optimize your Facebook video ad campaigns.
Another type of advertising that you can use is theBleiform.This type of video ad is engaging and compelling. You can grab the attention of your prospects right from the start. At the same time,makes it easy for them to sign up for a free service or event.This is how you can prompt your prospects to take action.
#3 Video builds customer trust and loyalty
In a constantly changing business landscapeTrust is a very important asset for your brand.You can use video to build a trusting relationship between you and your audience. How can you do that exactly?
Well you can doQuestion and Answer Videos (Q&A).This allows your audience to ask questions and voice their concerns. This way, you can foster trust and build stronger relationships with your audience.
This is possible with video marketingHumanize your brandPutting a face to your brand can make it more identifiable, authentic, and trustworthy in the eyes of your consumers. youFeel a deeper connection to your brand.Plus, they're more likely to recommend you.
Animated videos may not show real people on screen, but they are an effective way to convey important information about your brand, products, and services to consumers. Here's an example of how you can use animation to create informative videos that are easy to consume.
Explanatory video of the most important news cables in the world
#4 Video drives engagement on social media
Due to the global health crisis, brands cannot interact with consumers like they used to. Approximately, according to a new study by Wyzowl91% of sellersbelieveVideo content is now more important in the COVID-19 pandemic. This appears to be in line with consumer habits, with around 96% of them saying the amount of video content they've watchedhas increased due to the pandemic.
Get video ads on Instagramthree times more commitmentsas sponsored photos. Even organic video posts perform better than photos. about received38% more interactionsas pictures.
The same goes for Facebook. have video ads20% to 30% higher conversion ratesthan the photos.Their click rates are also two to three times higher.
Although the video is very attractive, not all videos are doing well on social media. You need toOptimize your content according to user preferences.This may vary from platform to platform. For example, the ideal length of a video on Facebook istwo to five minutes. However, Twitter and Instagram users prefer shorter videos, around 30 seconds long.
On Facebook, userYou often see videos without sound.Adding descriptions can increase your video engagement rates by 0.18-0.39%.
#5 Live streaming allows you to connect with consumers anywhere
Live streaming has transformed the way brands interact with consumers. In addition to ads and organic video content, you can stream liveto engage your audience in real time.
As previously mentioned, the COVID-19 pandemic has changed the business world in many ways, most notably the way brands interact with consumers. Since face-to-face events are still not possible for several countries,Live streaming has filled that gap.
Die Live-Streaming-Branchehas experienced tremendous growth over the past year.If you're not already using this marketing tool, you might be missing out on a lot of traffic.
You can stream live video with industry experts, employees and customers from around the world. It is about oneeffective way to build brand authority in the industry and gain customer trust. In addition to Q&A, you can stream product launches in real time. They can build excitement and draw attention to your new offerings.
Footage can be reused for other video content. You can for exampleSelect the program highlights and share them on your social channels.You can also use them on your website to make it more attractive to your visitors.There are many ways to create live streaming content for your audience.
Here is a short video on how to live stream with IP cameras.
#6 Video increases the search engine ranking of your website
Adding videos to your website, from your homepage to your blog, will encourage your visitors to stay on the site longer. your site is53 times more likelyto appear as the top result of a Google search when it doesembedded with video.
Search engines like Google use various ranking factors to determine a website's online visibility. Many advertisers are convinced of thisthe dwell time is a classification signal.
Dwell time refers to the time a person spends on a web page before clicking back to the search results page. This metric tells search engineshow interesting, useful or entertaining your content is.
If visitors spend a lot of time on your website, this indicates that they have consumed your content. This means thatthey found something valuable.So, improving your dwell time can help you improve your search engine rankings.
video content canMake your websites look more professional.For example, adding videos to written contentcan help you get quality backlinks, which can also improve your search engine ranking.
In addition to increasing retention time, adding a video to your website can help you.increase sales.Watch this video to find out how to do it.
5 tips on how to increase sales with videos
#7 Mobile users love videos
Mobile video consumption is increasing. the video isthe most popular type of content people consume online, while the mobile phone is the preferred medium for its consumption.
An75% of video viewscome from mobile devices. Also, 92% of videos are viewed on mobileshared with other users.
If you use videos,You need to optimize it for both desktop and mobile use.Currently we are seeing a change in video format. The vertical format now dominates social channels from Instagram to TikTok to Snapchat.
In addition to the portrait formatCaptions and subtitles are important for mobile videossince many viewers prefer to watch them without sound. It also promotes inclusion by making its content available to people with hearing disabilities.
Don't forget to addcalls to actionso viewers know what to do next.
#8 You can benefit from other videos
Some businesses don't use video marketing because they think it's expensive and difficult. Well, that's not entirely true. New videos don't always have to be made. You canShare high-quality videos from recognized professionals in your industry.You can also create content around them.
Platforms like YouTube allow you to place ads in powerful videos. This guarantees that your target group will see your ad.
#9 Video simplifies concepts and makes them easier to remember
Video content allows youCompress complex information into bite-sized chunks that are easier to remember.You can use short videos on your FAQ pages to reduce inquiries. This gives potential customers the help they need without having to pay for customer support.
An75% of consumers buya product after watching a video about it. If you have complex products or services, video content is a great way to explain them. You can add these videos to your landing page to help customers make informed purchasing decisions.
Watch this explainer video below. It can be a bit difficult for beginners to understand how a real-time tracking system works. This explainer videoMake this easier for prospects by using animations.
The whiteboard video explains the real-time tracking system
#10 Email marketing is more engaging with video content
The good thing about video content is thatcan be used for any marketing campaign.Email marketing is no exception.
Igloo, a B2B software company, created 200 videos about their work culture in three months. They added them to their monthly newsletters. Only then could theyDouble your click through rate.
Be sure to let your prospects know that your email contains video content. Simply adding the word "video" to the subject line of your email can increase the numberOpen rates by 6%.
Suppose you have a new product on the market. Attaching a product video like this to your monthly newsletter canInform your audience about the new offer.At the same time, it can arouse your curiosity about it.
Explanatory video of the LAYGOMATIX air mattress
Conclusion: 10 reasons why you should start with video in 2021
That goes without sayingVideo will remain an important marketing tool in 2021.
If you haven't tried video marketing yet, there's no better time to do so.In the midst of such difficult timesVideo brings you closer to your audience.It allows youconnect and build deeper relationships.
Here are the 10 reasons at a glance:
- Videos are still the most interesting type of content.
- Video reduces ad spend without sacrificing results.
- Video builds customer trust and loyalty.
- The video generates interactions in social networks.
- Live streaming allows you to connect with consumers anywhere.
- Videos increase the ranking of your website in search engines.
- Mobile users love videos.
- You can benefit from other videos.
- Videos simplify concepts and make them easier to remember.
- Email marketing is more engaging with video content.
Don't know where to start? Contact usif you need help planning and creating your video marketing strategy for 2021.